Make the invisible visible.
The challenge is to dissolve long-standing attitudes, to turn apathy into empathy, and to spark thoughts and discussions that will Change Gout.
Our approach fuses emotionally-charged storytelling with interactivity to engage users’ empathy, and inspire them to rethink gout.
Once we’ve forged an emotional connection, we provide in-depth data that empowers HPCs and patients to start conversations that will challenge perceptions of gout.
The documentary shoot over a period of 6 months follows Graham a long-term gout sufferer as he embarks on a journey of discovery.
A voyage of personal learning where Graham can learn all he can about the disease while also donating his body to the campaign in order to educate a while audience about Gout.
Agency \ Client:
Langland & Jam3
Directed By \ Dean G Moore
Executive Producer \ Booker Sim
Produced By \ Jason Aita
Director Of Photography \ Ali Khurshid