A commissioned project won via The Smalls for The Royal Horticulture Society & Grow Careers.
“Horticulture has an image problem; poorly under- stood, perceived as boring and not considered as a career for people with talent. Yet it’s an industry of- fering an amazing range of opportunities for passion- ate, creative and highly skilled professionals.-; GROW
The objective for this film was to alter the way young people view the horticulture industry as a whole, and make them consider a a career in horticulture.
To achieve this I knew I had to create a video that showed the industry differently. To do so I based the film around one central character, who’s understanding of the industry isn’t fully formed and thus slightly peculiar. This central figure leads our audience threw a range of different careers delivering his own unique understanding of the horticultural industry.
A tongue and cheeky video that pokes fun at itself, and hopefully changes the way people think about Royal Horticulture Society and GROW careers. I hope this film helps to modernise the industries image.
Agency \ Client:
Royal Horticulture Society & GROW Careers in-conjunction with The Smalls
Director \ Dean Moore
Producer \Sammi Roberts
1st AD \ Peter Bromfield
Script Supervisor \ Duncan Stevens
Director of Cinematography \ Andrew Fleming
Focus Puller James Leckey
Steadicam Operator \ Andrew Fletcher
Camera Assistance \ Reina Hiraiwa
Sound Recordist \ Max McNeilly
Art Dept \ Nicola Wake
Art Dept \ Liz Young
Art Dept \ Assistant* MUA/Stylist/Wardrobe Runner Charlotte George
Runner \ Louisa Cohens
Driver \ Phil Aichinger
Editor \ Jesse Parker
Colorist \ Keith Mottram
A Massive Thank You to all RHS for their support, this film wouldn’t have been possible without their help.