'Tap. Connect. Create. [Adidas]'

\ {tvc}

Description:

The football World Cup is in 2018. This film is the key piece of the campaign to launch the official ball – the Telstar 18. Based on the original 1970 Telstar, the new ball features a distinct pixel-based design and more importantly, features a built-in NFC chip. On tapping the chip with an Android phone, players will receive access to everything from exclusive content to a soon-to-be-launched app and more regularly, will be able to challenge other players around the world and improve their own game.This film also ties into the bigger brand thought of the season – Here To Create – a statement of intent and an invitation to ‘creators’ around the world to announce themselves and unlock

Agency \ Client:

Havas, Studio 6, Adidas

Credits:

Directed By \ Dean G Moore

Produced By \ Alex Davies

Director Of Photography \ Ali Khurshid

Editor \ Toby Dashwood

Sounds Design \ Robin Clarke

Music\ Mura Masa

Color \ CHEAT